Canada Dry Mott's has begun a campaign called "Everyday Real Moments" in support of its Canada Dry beverage brand. The online initiative will run until Sept. 30. Consumers can enter the contest promotion by submitting identification numbers from specially-marked packages of Canada Dry products via <http://www.canadadry.ca> or the brand's Facebook page. Consumers can also gain an extra entry by submitting a "real moment" to be posted on the website and Facebook page. The grand prize is $25,000 in cash. Five secondary prizes of $9,000 kitchen packages will also be distributed, as will various weekly and daily prizes. The contest is being supported with in-store materials and a television and digital media campaign in association with Global Television and MusiMax. During the campaign, "Real Moment" vignettes will air each weeknight during broadcasts of the program ET Canada. "At Canada Dry, we recognize the importance of the little moments that make every day special, whether it's spending an afternoon with your kids at the pool, sharing a laugh with a friend, or having your dog greet you at the door," said Carol-Anne Gower, vice-president of marketing and business development at Canada Dry Mott's. "Canada Dry wants to encourage Canadians to embrace those moments more often and reward them for sharing and inspiring others through the Canada Dry Real Moments contest." The campaign was developed by TraffikGroup of Toronto, with media buying by Mindshare and social media activities and public relations from Veritas Canada.