Canadian Accredited Independent Schools prepares Experience More campaign
Toronto-based Canadian Accredited Independent Schools is preparing to launch a marketing campaign promoting its 28 member boarding schools. The brand campaign is intended raise awareness of boarding schools and address what the organization describes as myths about a boarding school education. The campaign uses the tagline "Experience More" and focuses on the advantages of "learning where you live." "We have great schools here in Canada attracting terrific kids from all corners of the globe," said Anne-Marie Kee, executive director of Canadian Accredited Independent Schools. "But we have been too reticent in communicating the benefits of boarding closer to home. By any measure, the majority of boarding students at Canadian schools emerge more focused, motivated, more independent and more university-ready. The students themselves report that they emerge from the boarding school experience much more self-confident and self-assured."