American Express Canada has retained Endeavour of Toronto to develop events and experiential marketing activities. The assignment includes programs for the company's Centurion, Platinum and Amex Delights programs. It includes strategy as well as event production, management and fulfillment. Endeavour has been the agency of record for the American Express Front Of The Line program since 2005. "Experiential marketing has been an important part of the mix for many years with entertainment access an extremely popular part of our product features," said David Barnes, vice-president of advertising and communications at American Express Canada. "Endeavour has done a great job for us on programs like Front Of The Line and will help us even more as we expand our premium events and experiences that bring to life the uniqueness of our service."