Shaw Media forms association with GetGlue
Shaw Media of Toronto has formed an exclusive partnership with New York-based GetGlue, a social networking service that allows users to share information about television shows. Through this association, viewers will be able to track Shaw programs online and via a mobile application. Users can share details about the entertainment they consume and discuss it with other viewers. GetGlue can recommend additional entertainment options that might interest them. Shaw will use the service to promote shows including Top Chef Canada, Real Housewives of Vancouver, Continuum, Lost Girl and Canada Sings. "Media is inherently conversational, and recent research has shown that online conversation plays a significant role in driving television viewership," said Chris Harris, head of online content at Shaw Media. "We are proud to be partnering with a leader in online social entertainment. Working with GetGlue will help us to increase our social media footprint and the online reach of our Canadian programming, ultimately fueling conversation and providing additional value for our loyal audiences."