ALTAMIRA OPERA CONCERTS RETURN TO HARBOURFRONT
By Adnews Staff
The Altamira No-Load Opera Concerts are returning to Toronto's Harbourfront Centre for the second year in a row, beginning tonight and running until Thursday. The free concerts are the result of a collaboration between Altamira Investment Services and the Canadian Opera Company, both based in Toronto. The outdoor event will feature a line-up of world-renowned Canadian singers and special guest artists. Money raised from the event will go towards the development of Canadian youth. Advertising for the series began three weeks ago, with ads appearing in Toronto daily newspapers, on local radio stations and on outdoor billboards. Toronto's Mediacom Inc. was a co-sponsor of the event and provided the billboard space. Direct mail was also used, targeting COC subscribers and Altamira's Toronto customers. BCP of Toronto handled the creative, while media was bought by Altamira and the COC.