WRIGLEY PROMOTES GUM'S EXTRA LONG FLAVOR
By Adnews Staff
Wrigley Canada of Toronto launched a campaign earlier this month for its Extra chewing gum. The campaign uses outdoor, interior transit and bus boards created by the Leo Burnett Company of Toronto. The ads use taglines such as "By the time your book gets juicier, the flavor will still taste fresh," and "By the time you win the lottery, the flavor will still taste fresh." Each ad carries the slogan, "Fresh taste never quits."
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