MORTARLESS BRICK MOVES INTO ONTARIO
By Adnews Staff
Alba Products of Mississauga, Ont. brought its mortarless brick to Ontario last week. Called Novabrik, the product is a calcite stone tongue-and-groove brick that the company says cuts installation costs by at least 40%, resists seasonal freeze/thaw cycles, is resistant to fire and requires no maintenance. Novabrik is available in seven colors: white, taupe, blue-grey, steel grey, light grey, moss green and redlands. The product has been in Quebec since February, with the company selling nine million of the bricks so far in that province. Novabrik will be introduced in Western Canada next spring. Alba Products is promoting the brick using co-op advertising created in-house. PR is done by The Communications Group of Toronto.
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