KELLOGG PROMOTES JUST RIGHT CEREAL
By Adnews Staff
Kellogg Canada of Toronto launched a print campaign last week for its Just Right brand of cereal. The headlines for the three ads say, "The perfect cereal for a country where the only extremes are the weather, taxes and Don Cherry," "If it were an American cereal they'd have called it Just Amazing," and "Can grains of diverse origin really live in the same bowl?" The slogan for all the ads is The quintessential Canadian cereal, a mosaic of tastes and textures. The campaign was created by the Leo Burnett Company.
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