Sponsorship roundup
By Adnews Staff
Courier company Purolator has signed a three-year extension of its sponsorship of the Canadian Football League's "Purolator Tackle Hunger" program, which works to support Canadian food banks. At one game in each CFL city each season, fans are encouraged to contribute non-perishable food items or cash donations to Purolator employees and food bank volunteers for an opportunity to have their photographs taken with the Grey Cup. In addition, each time a quarterback is sacked in a CFL regular season game, Purolator donates the equivalent of the quarterback's weight in food to a local food bank. Purolator has sponsored the program since 2003. "This relationship has made it possible for us to help Canadian families in need in the communities where we live, work and play," said Tom Schmitt, president and CEO of Purolator. "At the same time we have actively involved our customers, which has enabled us to strengthen our relationships and grow our business."