Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

BMW conducts campaign with Sharp magazine

BMW is conducting a promotion in association with Sharp magazine, published by Contempo Media of Toronto. The September issue of the magazine features two flaps over the cover which open to show the tagline "Shape the Future," which is intended to recall the Sharp logo and and the BMW ad on the next page. The campaign was developed by Contempo, Cundari and Media Experts. According to the company, this is the first ad of its type in Canada. "We are constantly looking for new ways to enhance the magazine experience," said John McGouran, publisher of Sharp. "This means not only creating compelling print content, but also working with our advertising partners to enrich the way our readers interact with their message. We're confident that this issue of Sharp continues to lead the way for print innovation in Canada."

« Back Next »

Related stories Comments