Tourism Saskatoon conducts Saskatoon is Calling campaign
By Adnews Staff
Tourism Saskatoon has begun a new marketing campaign called "Saskatoon is Calling," aimed primarily at the organizers of conventions and other events. The campaign will be integrated into Tourism Saskatoon marketing programs including sports, leisure, trade and media activities. "Saskatoon is Calling will show a new confidence in our city and our ability to host major events," said Tourism Saskatoon president and CEO Todd Brandt. "It also shows that we are stepping out and selling our city and not just waiting for someone to come discover us. For the past few years we have been using The Secret is in Saskatoon as a campaign for our conventions and event marketing. It's hard to keep a secret now that everyone is talking about us. It was time for something new."