Coca-Cola begins Have a Nos Day campaign
Coca-Cola Canada has begun a new promotion for its Nos Energy Drink brand called "Have a Nos Day." The initiative takes the form of an online video depicting a day in the life of a character called Nick. At various points during the film, viewers can specify which choice the character should make. The campaign will be supported with a YouTube campaign beginning on Aug. 24, as well as social media activities and an online coupon for a discount on the product at participating stores. "The new campaign is an evolution of the brand's story," said David Pullara, senior energy brand strategy manager at Coca-Cola. "Nos may have its roots in car culture, but the brand has always been about more than just four wheels and an engine. Creating this unique, dynamic content around the notion of high-performance and speed perfectly suits the personality of the Nos Energy Drink brand." The campaign was developed by The Hive of Toronto.