Canada Dry Mott's begins Crush Fest promotion
By Adnews Staff
Canada Dry Mott's has begun a contest promotion in support of its Crush brand of beverages. Consumers can enter the contest until Sept. 7 via the brand's Facebook page by submitting the identification number from the packaging of specially-marked Crush products. The grand prize winner will receive tickets to a private concert by and meeting with Canadian band The New Cities. Secondary prizes include Sony song downloads, Xbox 360 video game systems, Windows 7 smartphones and Adidas prize packages. The initiative includes a national in-store promotion managed by Traffik Group, as well as a tag on a 30-second television commercial. Media buying is being managed by Mindshare. Media relations and social media activities are being conducted by Veritas Communications, while event logistics are being handled by Match Marketing. "We've given away a lot of great prizes in the past, but this is different," said Martin Kuev, director of marketing for Crush. "Crush Fest is an experience that money can't buy. It's a once-in-a-lifetime VIP experience that we know our winners will remember forever. We want to celebrate the Crush enthusiasts that we hear from every day, and there will be no better celebration than tickets to Crush Fest."