Harlequin begins PatentYourKiss.com campaign
By Adnews Staff
Toronto-based publisher Harlequin has begun a North American marketing program called "PatentYourKiss.com." The campaign was developed by National Public Relations and Sonic Boom Creative Media of Toronto. Media relations in the US are being conducted by Burson-Marsteller. Visitors to the site can use a kiss creation tool to develop a personalized style of kissing. Submissions will be posted to the site for public voting during February and March. The winner will receive a trip to the Paris Las Vegas Hotel to re-enact their kiss. Visitors can also read the company's kiss patent application and read about various Harlequin book releases. The campaign also includes support of Facebook and Twitter.
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