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Future Shop, Samsung conduct Super Bowl contest

Electronic retail chain Future Shop has begun a contest promotion in association with Samsung, tied to the upcoming Super Bowl XLV football championship game. To enter the contest, called "Pop and Lock to Super Bowl XLV," consumers must film themselves doing a touchdown dance and upload the video to YouTube. The videos will also be posted at <>. Seven winners will receive Samsung home theatre prize packages. The grand prize winner will receive a four-day trip for two to the Super Bowl game in North Texas, as well as a home theatre package. "There is no better time than the big football game to enhance consumers' viewing experience than during one of the most watched sporting events of the year," said Eric Stockner, home theatre director at Future Shop. "We are delighted to be working with Samsung again to show Canadians how to transform their living rooms into the ultimate Super Bowl XLV entertaining havens."

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