Sponsorship roundup
By Adnews Staff
Tim Hortons has signed sponsorship agreements with four provincial curling organizations in western Canada. Tim Hortons will now be the official coffee sponsor of Curl BC, the Alberta Curling Federation, the Saskatchewan Curling Association and the Manitoba Curling Association. The company will also be the title sponsor of various local championships in those provinces. "We are excited to extend our support to the local grass-roots curling associations in western Canada, where the sport is so popular," said David McMullen, vice-president of regional marketing and national promotions at Tim Hortons. "We have supported Canadian curling for 15 years now and it's wonderful to now be part of fostering the next generation of champions."