Sponsorship roundup
By Adnews Staff
Bombardier Recreational Products of Valcourt, QC has signed an agreement with the Canadian Football League to become the official recreational vehicle sponsor of the league. The company will use the agreement to promote its Ski-Doo, Sea-Doo, Evinrude and Can-Am brands. Product samples will be displayed at CFL games nationally, including at the last three home games for each team. Bombardier will also conduct a contest called "The Ride to the Grey Cup," the winner of which will receive a trip to the Grey Cup game in Edmonton, a choice of Bombardier vehicles and a pair of 2011 CFL season tickets. "Being a sponsor of the CFL and the Grey Cup really hits home for BRP," said Yves Leduc, vice-president and general manager of the company's North America division. "Our recreational vehicles are very similar to a CFL football player. They are tough and powerful yet nimble and swift. Furthermore, CFL fans and powersport enthusiasts share the same passion for adrenaline, be it on the field, riding off road, on road, on water or on snow. It makes sense to partner together."