Food Network Canada promotes two shows
By Adnews Staff
Specialty channel Food Network Canada has begun a fall advertising campaign in support of two of its programs: The Opener and The Top Chef: DC. The national six-week campaign is aimed primarily at adults between the ages of 25 and 54. It focuses mainly on Toronto, Kitchener, London and Ottawa. Campaign elements include platform posters in Toronto subway stations, print ads in daily national and regional newspapers, radio commercials, television advertising on various Canwest specialty channels and street activities at the Canadian National Exhibition in Toronto. "Our fall campaign promotes two widely appealing, compelling series, one a proven audience driver and the other a brand new Canadian series with great potential," said Solange Bernard, director of marketing for lifestyle channels at Canwest Broadcasting. "The Opener is a strong, action-packed series and with that in mind we've developed a campaign for a Canadian series unlike any in the past with attention-grabbing, unconventional creative." The campaign was developed in-house by Canwest.