Rogers Media, Warner Music Canada form music video ad agreement
By Adnews Staff
Rogers Media has formed a multi-year agreement with Warner Music Canada to sell Canadian advertising inventory around Warner's music video content. Rogers Digital Media will exclusively represent this content across a number of digital properties, including Warner Music Canada's online video distribution channels. Rogers will also develop programs, sponsorships and artist-based activities intended to expand Warner's video exposure. "Along with our other investments in premium digital video content, this partnership with Warner Music Canada will enable Rogers Digital Media to offer even more premium video content to advertisers," said Claude Galipeau, general manager of Rogers Digital Media.
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