Microsoft promotes Hotmail.ca
By Adnews Staff
Microsoft Canada is conducting a marketing campaign for its new Hotmail.ca website, a Canadian version of its web-based email service. The campaign, developed by Taxi, consists of videos, web banners and a promotional website. The creative depicts the new domain name as a chance for users to select an updated email address that is perhaps more mature than the address they selected when Hotmail.com first launched. The campaign uses the theme, "You've changed. So should your email." It makes use of three characters who are first presented as young people and later shown as professionals. The campaign will tun until early July.
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