PERRIER PULLS EUROPEAN CAMPAIGN
By Adnews Staff
French mineral water company Perrier has pulled the plug on a Belgium outdoor campaign after a European women's group complained that the ads were sexist. The ads, which began earlier this month, were scheduled to run until the end of July. The company stopped the campaign early because it says it doesn't want to offend anyone. The ads featured three women naked from the waist up with Perrier caps covering their nipples. The slogan in the ads, which says Wonderbulles (Wonderbubbles), is a play on Wonderbra commercials.
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