Newad conducts Perrier campaign
By Adnews Staff
Nestlé conducted an event marketing campaign for its Perrier brand of water last month. The effort consisted of events called "Perrier Nights" in clubs and bars in Montreal, Toronto and Vancouver. The 23 events were aimed at young urban consumers in their 20s. The Perrier logo was projected outside each venue, while promotional workers distributed product samples inside. Photographs of participants were posted on a website at <http://www.perriernights.ca>. The campaign was developed by Newad of Montreal and was promoted with posters in restaurants and bars, as well as print ads in the company's Nightlife publications.
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