Hasbro promotes My Little Pony
Toy company Hasbro has begun a promotion in association with specialty channel Teletoon in support of the 25th anniversary of its My Little Pony brand. During the initiative, which will run until Dec. 22, visitors to the Teletoon.com website can read about the history of the toys, play games, take a quiz and enter a draw for a My Little Pony prize package. The promotion also includes the airing of two My Little Pony television specials. The campaign was developed with the participation of Zenith Media.