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Wal-Mart conducts holiday campaign

By Adnews Staff

Wal-Mart has begun a television and online campaign for the holiday season in Quebec. The three 30-second commercials feature the retail chain's selection of decorations, toys and electronics. The campaign also includes online banner ads and a website at <http://www.matantegateau.com>. The initiative was developed by Allard Johnson of Montreal.

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