Hasbro, Teletoon conduct Choose Your Destiny contest
By Adnews Staff
Toy company Hasbro is conducting a Star Wars-themed promotion called "Choose Your Destiny" in association with specialty channel Teletoon. The promotion, which will run until March 21, encourages participants to choose either a "light side" or "dark side" experience of the contest. Entrants must begin by answering an online Star Wars-related question that will direct them to either a Jedi- or Sith-themed website for the rest of the contest. The winner will receive a Lightsaber Training Party for 11 people. The contest is being promoted on Teletoon with two television commercials reflecting the dark side and the light side respectively. Online banners at Teletoon.com are also in use. Teletoon Canada is owned by Astral Media and Corus Entertainment.