Nestle conducts Perrier Soirees in Toronto
By Adnews Staff
Nestlé is conducting a series of promotional events for its Perrier brand of water during November and December. The ten events, called "Perrier Soirées," are aimed at professionals between the ages of 25 and 39. They are taking place in restaurants and bars affiliated with Newad, which is handling the promotion. The campaign is intended to increase awareness of the brand and generate trial by consumers. The initiative began with promotional workers distributing business cards in various Toronto locations. The cards directed recipients to a website at <http://www.societeperrier.ca>. These were supported by a poster campaign, email messages and social media activities. Each event feature an exclusive area for attendees, who receive product samples and a taxi voucher. Each venue displays a variety of branded materials such as bar mats coasters, candles and menu cards.