NBA Canada readies Words campaign
By Adnews Staff
NBA Canada will break a new campaign called "Words" next week. The initiative is part of the basketball league's larger "Where Amazing Happens" campaign. Each of the television commercials is based on a word intended to reflect aspects of the game, including "Anticipation," "Wow," "Desire," "Chemistry" and "Leadership." The ads feature footage of players practicing during the off-season and playing in games, with voiceovers from various NBA athletes. The ads will air during NBA broadcasts on TSN, TSN2 and The Score, as well as on Raptors NBA TV.
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