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Perrier begins Inspired by Street Art promotion
By Adnews Staff
Nestlé Waters Canada of Toronto has begun a promotion for its Perrier brand of carbonated water called "Inspired by Street Art." The initiative consists of limited edition bottles and cans of the product incorporating work from three artists. The brand's glass bottle features work by JonOne of Paris, while its plastic bottle has been reworked by Sasu of Tokyo and its aluminum cans by Kobra of Sao Paulo.
"All three artists share boundless inspiration and creativity that is consistent with the hallmarks of the Perrier brand," said Jennifer Semley-Robert, marketing manager for international brands at Nestlé Waters Canada. "From advertising campaigns to limited edition packaging, Perrier has always been linked to the big names in art, cementing its position amongst premium beverages as the fashionable choice."