PepsiCo rebrands Aquafina Plus Vitamins
By Adnews Staff
PepsiCo Beverages Canada has undertaken a rebranding of its Aquafina Plus Vitamins line of bottled water. The initiative includes new packaging designed by Shikatani Lacroix Design of Toronto, supported by a national marketing campaign that will begin on March 1. The campaign will make use of transit shelter advertising, digital video displays, public relations and a sampling program. "In the highly competitive beverage industry, products and brands need to continue to evolve and add to the consumer experience," said Cheryl Radisa, vice-president of consumer marketing at PepsiCo. "This is a very noticeable upgrade for our recent Aquafina Plus Vitamins brand, and we are excited to see the changes begin to take shape when the new bottle arrives on shelf this week."