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WestJet conducts Declare Your Love contest

WestJet of Calgary is conducting an online contest called "Declare Your Love" to coincide with Valentine's Day. The contest is open to consumers who had signed-up to the company's Twitter feed by the end of Feb. 14 and submitted a message declaring their love for someone or something. A random winner will be selected today. The winner will receive a trip for two to Bermuda. "We've been overwhelmed by the response of social media users to what we've been doing on Twitter and Facebook," said Richard Bartrem, WestJet's vice-president of communications, creative services and community relations. "Social media has become a very important communication channel for WestJet. It gives us the opportunity to enhance the guest experience by interacting with our guests in a new, interactive and exciting way."

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