National Bank Financial Group breaks RRSP campaign
By Adnews Staff
National Bank Financial Group has begun a new advertising campaign for RRSP season. The campaign, which is aimed primarily at young families, uses the tagline, "And action." The creative consists of two 15-second television commercials that ask questions about preparing for retirement, along with 30-second commercials that provide answers. Print and online advertising are also in use. The campaign was developed by Bos. "We are making it our duty to help all our clients plan for their retirement while living life to the fullest today," said Sylvie Roy, vice-president of corporate marketing and communications at National Bank. "By working with one of our financial advisors, young families can begin planning for retirement and take advantage of short- and long-term benefits."