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Launch hires PraxisPR

Toronto-based Launch has retained PraxisPR, also based in Toronto, as its public relations agency of record. Launch is the marketing division of Consumer Impact Marketing. Praxis won the assignment in a competitive review involving an unknown number of firms. The agency will work to raise awareness of Launch through media relations and marketing communication activities. "Launch is a very well-respected firm in the marketplace," said Maureen Juniper, partner at PraxisPR. "We share a number of common client brands, and so we've seen first-hand the quality of their service offerings and their dedication to value for their clients."

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