SC Johnson conducts Windex campaign
By Adnews Staff
SC Johnson is conducting an out-of-home campaign to promote a new spray cleaning product called Windex Antibacterial Disinfectant. The initiative, aimed primarily at women, consists of advertising materials in participating fitness centres nationally. These include posters and decals in changing rooms as well as product placement and banners in the exercise areas. The campaign was developed by DraftFCB with media from Zoom Media. "The timing of this program is perfect for a couple of reasons," said Andrew Rapsey, associate brand manager at SC Johnson. "It's during flu season, so disinfecting is top of mind, and there's a lot of foot traffic at gyms as people look to make good on their New Year's resolutions."
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