SC Johnson releases new Ziploc commercials
By Adnews Staff
SC Johnson has released two new television commercials for its Ziploc brand focusing on the barbecue season. The 30-second ads, produced by Knight Enterprises, feature television personality Matt Dunigan, host of cooking show Road Grill, which is a Knight Enterprises property. "Using Road Grill to promote Ziploc bags is a perfect association of a product and programming," said Chris Knight, president and CEO of Knight Enterprises. "SC Johnson's commitment to quality at home is a natural fit with Road Grill's appeal to the everyday gourmet." DraftFCB is SC Johnson's agency of record for the Ziploc brand.
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