Representation roundup
By Adnews Staff
Olive Media of Toronto has signed on online advertising sales representation agreement with the New York Times. The company will now handle Canadian advertising sales for the newspaper's website, NYTimes.com, which attracts approximately 1.4 million unique visitors from Canada per month. "The New York Times is one of the world's most trusted news sources and a leader in online news," said Theresa Smith, audience director at Olive Media. "With an audience of decision-makers and influencers, NYTimes.com will provide our clients with unprecedented access to a most important demographic." NYTimes.com was previously represented in Canada since by AOL Canada/Platform A.
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