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Sponsorship roundup

LG Electronics Canada of Mississauga has signed a one-year sponsorship agreement with the Ottawa Senators hockey team. LG will receive branded rinkboards at the team's arena, as well as other brand exposure inside and outside the venue. "Like many Canadians, LG Canada is passionate about hockey, and I'm thrilled that we can sponsor one of Canada's most exciting NHL teams," said Andrew Barrett, vice-president of marketing at LG. "The Senators have an enthusiastic fan base that extends into Ontario, Quebec and the Maritimes, and we look forward to being a part of this community."

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