Corby Distilleries prepares Wiser's tour
Corby Distilleries of Toronto is readying a second "Wiser's Canadian Whisky National Brand Education Tour" promotion in support of its Wiser's brand of whisky. Promotion workers in branded vehicles will visit 85 licensees nationally to promote the beverage to young adult males through product sampling. Some stops on the tour will coincide with Toronto Argonauts football games to promote the brand's sponsorship of the team. Consumers will also be encouraged to visit Wisers.ca to enter a draw for a trip to Whistler of Las Vegas. The promotion is being conducted by Bstreet Communications of Toronto.