Dairy Farmers of Canada continue healthy weight campaign
By Adnews Staff
Dairy Farmers of Canada has released new creative as part of its ongoing national campaign promoting the importance of milk products in maintaining a healthy weight. The campaign, developed by Allard Johnson of Montreal, consists of magazine, radio and online ads aimed at women. The creative makes used of un-retouched pictures of women in their 40s to encourage consumers to think about body image in a different way. This phase of the campaign will run until November.
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