National Public Relations buys Sonic Boom
By Adnews Staff
National Public Relations has acquired Toronto-based interactive agency Sonic Boom Creative Media. According to National, the acquisition is in response to client demand for more integrated digital services. The two firms have worked together on a number of projects in the past. "Online communications has fundamentally and permanently changed how consumers and stakeholders are informed, connect and form opinion," said John Crean, national managing partner at National. "Our merged organization ensures clients will continue to receive the most sophisticated and comprehensive communications counsel on-line and off." Sonic Boom will continue to operate under its own name from within National's Toronto office.No financial details are available.