Website roundup
By Adnews Staff
Star Media Group of Toronto has launched three new websites: Parentcentral.ca, aimed at parents in the Greater Toronto Area, Healthzone.ca, which will provide health and wellness information to Toronto residents, and Yourhome.ca, a guide to home ownership in the city. All three will carry news, information, tools, databases and listings relevant to each subject. Each site will also be a section of the Thestar.com website. "Few other news organizations in Canada can compete with the depth of content the Toronto Star can provide in the area of parenting, health and homes," said Judy Sims, director of digital media product development at Star Media Group. "In addition to our talented Living, New In Homes and Condos editorial teams, we have reporters covering family issues, education and health who produce daily news content that when married with the detailed, searchable listings and information, creates a highly engaging, functional, interactive user experience." The new sites will be promoted with a marketing campaign consisting of print and online advertising.