Care Canada hires Optimum Public Relations
By Adnews Staff
International relief and development agency Care Canada has retained Optimum Public Relations of Toronto as its PR agency of record. The firm will work to raise awareness of the organization's programs and to support its corporate relationships and fundraising efforts. Optimum will participate in a new brand campaign this summer focused on the role of women as a catalysts for change in societies around the world. "Care Canada is focused on helping some of the poorest communities in the world and promoting innovative solutions," said Kevin McCort, president and CEO of the organization. "We have an acute need to help Canadians understand our work and its importance to diverse audiences at home and abroad. The team at Optimum impressed us with their passion for our work and their capability to be valued strategic partners."