MACLAREN McCANN HAS FUTURE IN ELECTRONICS
By Adnews Staff
MacLaren McCann's Vancouver office has added a $20-million-plus account to its client list. The agency won the Future Shop account late last month in a final shoot out with BBDO's Vancouver office. McCann-Erickson's Seattle office will oversee the U.S. portion of the account. For now most creative and all Canadian media buying will come out of the Vancouver office. The Seattle office will do U.S. media buying. As Future Shop opens more stores, different agency offices in Canada and the U.S. will handle projects as needed. The Vancouver-based consumer electronics chain operates 69 outlets in Canada and 19 in the northwestern United States.
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