CHAMPION TOUTS TRUCK PLUGS
By Adnews Staff
Ranscombe & Co. of Toronto is getting out the message that trucks need special treatment. The agency launched a national outdoor, print and radio campaign last week for Champion Truck Plugs, special spark plugs for trucks. Poster and magazine ads use the headline "Trucks Ain't Cars." They show a muscle-bound arm next to a scrawny counterpart. On the muscular arm there is a tattoo that reads "Born to raise hell." On the skinny arm the tattoo says "Born to raise petunias." Champion spark plugs come from Cooper Automotive Products.
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