HOLIDAY INN HAS SHORT LIST IN U.S.
By Adnews Staff
U.S.-based Holiday Inn Worldwide expects to draw up a short list of five contenders for its U.S. ad account by the end of June. A decision is expected in mid-July. Young & Rubicam of New York is the incumbent on the $30-million(US) business. In Canada, Holiday Inn plans on staying with Y&R's Toronto office, Canadian marketing director Patrick Field told Adnews yesterday.
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