NATREL CHOOSES PALM
By Adnews Staff
Natrel has given its ad account, billing $2 million to $3 million, to PALM Publicité Marketing of Montreal. The agency won the business in a competition last week "because of its team dynamism, and its expertise at the level of new products merchandising," says a Natrel release. The account had been with Saint-Jacques Vallée Young & Rubicam of Montreal. Montreal-based Natrel called the review after it saw a conflict when another SJVY&R client, Danone, announced it was entering the milk business. Natrel makes milk products in Quebec under the brand names Ultra'milk, Ultra'cream, Ultra'cheese, Québon, Laval and Purdélice.
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