Sutton extends Like Nowhere Else campaign
By Adnews Staff
Quebec ski resort Sutton has extended its current advertising campaign to include washroom poster advertising, radio commercials, online materials and branded beer. The campaign, which uses the tagline, “Sutton. Like Nowhere Else,” began in November 2006 with three print ads made in the style of posters from the 1920s and 30s. The washroom ads, placed through Zoom Media, consist of posters encased in clear plastic boxes which also contain pine cones. The beer, called Sutton Spruce, makes use of packaging in the same creative style. It is being sold in a number of stores in the region of the resort. The proceeds will be donated to the Bélanger Bédard Foundation. The campaign was created by LXB Communication Marketing of Montreal.