StatsRadio readies online panel surveys
By Adnews Staff
Quebec City-based StatsRadio, a company specializing in radio audience measurement, is preparing to add web-based panel surveys to its data collection services. According to the company, the new panels will improve audience representation and measurement participation. Since 2016, the company has used a combination of landline and mobile telephone surveys to determine proportions of over-the-air and online radio listeners. StatsRadio is developing the panels in collaboration with data science and economics firm Statlog. The new service will roll out over the next six months.
“In the fast-paced media industry, the imperative to keep innovating is a key value at the heart of StatsRadio,” said company CEO Louis-Phillipe Sutton. “Our mission at StatsRadio is to provide the radio industry with measurement tools that eliminate any gap between traditional radio and digital platforms. With access to pertinent, quality, and representative audience information, we are confident that advertisers will keep investing in their local economy.”