Gesca Digital websites join Olive Canada Network
By Adnews Staff
Toronto-based Torstar Digital has formed a partnership with Gesca Digital of Montreal by which Gesca’s French-language websites will be added to Torstar’s Olive Canada Network. Olive Canada handles advertising sales for a collection of website in Canada and the US, including Thestar.com, CNET, Toronto.com, Artistdirect.com, Maxim Online and Livedeal.ca. Gesca’s sites include Cyberpresse.ca and Tetesaclaques.tv, among others. “With Gesca Digital as part of Olive Canada Network, we can now offer advertisers more than 13 million unique Canadian visitors per month, or 60% of online Canadians,” said Simon Jennings, general manager of Olive Canada Network. “The addition of Gesca Digital’s network in Quebec further enhances Olive Canada Network’s ability to offer advertisers deep, premium reach in both English and French Canada.”