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Lake joins Gesca Media Sales

Gesca Media Sales has appointed Merida Lake to the position of general manager in Toronto. Beginning Sept. 9, she will be responsible for advertising revenues from national media agencies and client accounts in English Canada for Gesca's seven daily newspapers and their digital editions, including La Presse, Le Soleil, Le Nouvelliste, Le Droit, La Tribune, Le Quotidien and La Voix de l'Est. Lake was most recently brand director at Fresh Juice magazine, published by TC Media. Prior to that, she was director of online local sales at Torstar Digital, director of national sales and associate publisher at WeddingChannel.com and national advertising director at Key Media.

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