Maison Birks begins Grand Proposal contest
By Adnews Staff
Jewelry retain chain Maison Birks has begun a contest promotion called "The Birks Grand Proposal." The initiative, developed by Touché PHD and Bell Media, will run in Montreal, Toronto and Vancouver until Sept. 6. It consists of radio and billboard advertising encouraging people contemplating marriage to propose. Consumers can submit their proposal online at <http://www.birksgrandproposal.com> to have it displayed on a digital billboard in the city of their choice. An automatic camera will take a picture of the billboard and send it to the participant to share on social media sites. One winner from each city will receive the opportunity to propose to his or her intended on the radio, as well as a diamond ring worth $10,000. The engagement will also be features on digital billboards.